Welcome to The Superposition

Written by Josh-Jones-Dilworth, CEO

At JDI, our mission is to make precedent-setting science companies well known and understood.

We want to live in a world where science flourishes in America and beyond.

In such a world, science and scientists enjoy a high profile, consistent funding, and broad-based participation. In such a world, science, art, and culture are contemporaries, not combatants. Science literacy and science appreciation are widespread. Foundational information about how to do science is public, accessible, and equitable.

Perhaps most importantly, in this world scientists have a real seat at the most important tables in business and government, helping ensure sound decision-making as the pace of change quickens exponentially. Respect for science should be universal, and everyone should benefit from science.

We can sit back and lament where we find ourselves today. But who would that help? We know where we want to go, so we may as well roll up our sleeves and get to work. Begin as you mean to go on, as they say.

That’s why we’re launching The Superposition today.

We’re going to tell stories about science and scientists. We’re going to highlight potential breakthroughs. And we’re going to weigh in on the intersection of science, art, culture and communications.

We’re not practicing scientists at JDI. We are curious about the scientific process in a wide array of disciplines and have empathy for scientists working at the frontier of what’s possible.

We are, however, gifted storytellers. That’s the gold that we possess, that we cultivate. We know that a story well-told can change the prospects of an early-stage venture. But a great story can also inspire a generation of scientists, it can create the conditions necessary for informed discourse for millions. And yes, we believe stories will help restore science to its rightful place in society.

We won’t be covering news. We’re not going to be sharing updates about ourselves, nor will we participate in any navel gazing. We’re just going to tell stories about scientists, science, and the cultural fabric that connects all of us to them.

Welcome to The Superposition.

ABOUT SUPERPOSITION

Dispatches from the intersection of science, technology, and design.

We care immensely about science design and communications, and want to share that excitement and curiosity for the world around us with you: our friends, our co-conspirators, our collaborators, our partners in science, our fellow nerds.

Superposition is about exploring what’s possible amid what is, the important work of how we relate science to the world, and discovering what’s currently at the edge of our (collective) thinking and understanding.

We’re taking a page from our work with our science & tech clients and experimenting. Stay tuned as we try, discover, fail, and learn our way through what Superposition can become. But maybe most importantly, we’re pulling back the curtain a bit and letting you more into who we are and what we’re thinking about. We hope you’ll join us.

To learn more, or get in touch, reach out to us at superposition@jones-dilworth.com.

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